TOBY
VERHINES

The Practice

A VISUAL
PRACTICE SHAPED
BY FASCINATION.

Publishing, photography, typography, music, packaging, illustration, objects, experimentation and the problems presented by each individual project.

A practice built through curiosity rather than confinement — allowing each medium to inform the next.

Temporary Image Test
Lotus Thrones — The Heretic Souvenir
Lotus Thrones — The Heretic Souvenir · 2021
The Path

TWENTY YEARS
OF FOLLOWING
THE THREAD.

Now

THE PRACTICE
AS A WHOLE.

Twenty-plus years of graphic design, publishing, photography, illustration, packaging, music, art direction and visual experimentation.

The disciplines are no longer separate. They have become a single visual language — shaped by everything that came before.

2010–2012

AMERICAN
GEOPHYSICAL
UNION

Graphic Designer II and lead designer for publications, conference materials, EOS and organizational design standards.

A period of translating complex information into systems that could communicate clearly across print and large-scale environments.

2014–2018

LYNN PARKER
ASSOCIATES

A wide-ranging commercial practice spanning automotive, packaging, merchandising, environmental graphics and trade-show design.

Work for brands including AutoZone, Advance Auto Parts, O'Reilly Auto Parts, NAPA, AAMCO, NAPA and others.

2006–2009

SOURCEBOOKS

Work within the publishing environment, designing covers, interiors, legal forms and more than one hundred titles.

The point where design became deeply connected to publishing, typography, structure and the physical object.

The Seed

LAND
ROVER.

The beginning of the thread.

An early opportunity to see what could happen when photography, material, typography, experimentation and graphic form were allowed to exist together.

The seed that planted the tree.

THE JOURNEY
IS THE DESTINATION.

DESIGNER / ART DIRECTOR / ARTIST

A practice built across two decades of images, objects, books, records, identities and things that don't fit neatly into categories.